Mortgage Agents know they need to be seen by as many people as possible in order to gain their trust and gain their mortgage business.
A common myth is that because most agents have a dedicated page on their mortgage broker site, that people will find them online. This just isn’t so.
The truth is that few potential clients will find that page because search won’t rank them in search results. When your competitors have fully professional looking websites with meaningful content like services, blogs, and testimonials, search engines will always rank that content first, burying your single generic page deep in the dreaded unseen results.
And even if your single page is found, the lack of meaningful content or generic nature of it makes it a turn off as you’re perceived as a less-successful mortgage agent who isn’t established enough to have their own processional online presence through a website.
For one of the biggest financial decisions of your life, would you choose a mortgage agent that only has a generic page over an agent with a professional website presence? Makes you think, right?
Here are some more reasons why you need a mortgage agent website:
Establishing a Professional Online Presence
Having a website is like having a digital business card. It’s the first impression you give to potential clients that are looking for a mortgage agent online. A professional website conveys trustworthiness, reliability, and expertise – all the things you want to show right away!
Your competitors have websites, so why miss out on potential clients that may be looking for you?
Building Credibility and Trust
Trust is everything in the mortgage industry.
Clients are entrusting mortgage agents with one of the most significant financial decisions in their lives.
A well-designed website for mortgage agents can help you establish credibility and build trust with potential clients.
By showing your qualifications, testimonials from satisfied clients, and a portfolio of successful transactions, you immediately demonstrate your expertise and reliability.
Increasing Visibility
The real estate and mortgage markets are highly competitive.
To stand out, you need to be visible to potential clients. A website can help you reach a broader audience. When people search for mortgage services online near them, your website can appear in search results, increasing your chances of being noticed by potential clients who might have never heard of you.
Get Better Rankings in Search Engines
With a great website that best represents you, and with meaningful content and testimonials, the search engines have more to work with in regards to ranking you.
The more pages and relevant content the better – the more you can be ranked, and the higher chance you have at being ranked higher up in the search results.
Getting Better Deals
There’s a lot of people out there looking for a mortgage agent to help them get the best deal for their mortgages. But you may not want to be selective in who you work with, as many have very challenging and complicated financials.
Not that you’d shy away from a challenge, but the best deals are the easiest ones.
A great looking website for your mortgage agent business is going to help you attract bigger clients, with better financial situations, and hence better deals.
Staying Competitive
In a world where your competitors are just a click away, having a website is not a luxury but a necessity.
Mortgage agents who establish a strong online presence are more likely to thrive in a very competitive market.
Clients often research their options online (when was the last time you did a Google search for something? Minutes ago, right?), and if your website is missing, you risk losing potential business.
Building your Brand
Unlike your generic page on your brokerage website, with your own website you have complete control over how you’d like to be presented, including your photos, colors, fonts, and overall look and feel.
Building your brand helps you stand out over your competition and sets you apart as an expert and professional mortgage agent.
Educating and Informing Clients
The mortgage process can be overwhelming for many clients. Your website can serve as an educational resource, providing valuable information on different types of mortgages, your services, the application process, interest rates, and more.
By offering informative blog posts, you not only help clients make informed decisions but also position yourself as the expert in the field.
Make sure your website developer also has the ability to write blogs for you. You’ll want to have a new blog at least every month so you always have new and timely content – clients will love this, and the search engines!
Showcasing Your Services
Your website is the perfect platform to showcase the range of services you offer.
Whether it’s conventional mortgages, refinancing, or specialized services, your dedicated pages for each explain the benefits of your service offerings and how you can best assist them. This helps potential clients understand the full scope of what you offer.
Search engines also see what you offer, making it easier to show your services in search results, getting more traffic to your site and more inquiries.
We write most of your services for you – our websites come with pre-written services you can choose from, and we even have addons to write custom services if you need them.
24/7 Availability
Unlike your physical office or home office, your website is open 24/7.
This means potential clients can access information about your services, contact you, or even apply for a mortgage at any time – day or night.
This level of accessibility can give you a competitive edge and cater to clients with busy schedules, or only have time in the evenings (when you’re doing other things!) to search for a mortgage agent.
Cost-Effective Marketing
Compared to traditional advertising methods like print ads or billboards, a website is a cost-effective way to market your mortgage services – because once you build it, it works for you 24/7.
A high ranking website allows you to reach a larger audience for a fraction of the cost – people find you, instead of you having to find people.
You can also leverage digital marketing techniques like search engine optimization (SEO) and social media marketing (SEM) to further enhance your online visibility. We can help you with this if you’re interested in this too.
Make Smart Marketing Decisions : Gathering Data and Analytics
One of the often-overlooked benefits of having a website is the ability to gather data and analytics. Sounds techie right? But actually, it’s really simple.
A good mortgage website designer will set up tracking for you and provide you with monthly reports. You’ll be able to track visitor behavior, like which pages they visit the most, or how long they stay on your site, and what content they engage with.
When you’re ready to strategize a little more, this data can help you refine your marketing strategies and improve your website’s effectiveness over time.
Your Website Grows as You Grow
Your website can adapt and grow with your business. As your mortgage services expand or evolve, you can easily update your website to reflect these changes. Whether you want to add new service offerings, incorporate a blog, or expand your online presence, your own website will give you the flexibility to do so.
But you’ll want to make sure your mortgage website developer is using the right technology to ensure it doesn’t limit your ability to grow your site. We personally use WordPress because of its long history, huge support base, and “future-proofing” ability.
Are you convinced a website is the next step for your mortgage agent business? Reach out to us and we’ll start the conversation about your needs and how a mortgage agent site can help you.
