Mortgage agents are always looking for more clients, and despite the market, there is always an abundance of potential clients out there!
But they aren’t going find you because you’re not appearing online.
It happens over and over again. A potential client may type “mortgage agent near me” in their search engine. A map appears with mortgage agents around them, but you’re not there!
Want to show up?
The one thing you can do for FREE in order to show up in Google search results is to create your own “Google Business Profile” page.
What is a Google Business Profile page for mortgage agents?
A Google Business Profile page, formerly known as a Google My Business listing, is a free online listing that Google provides for mortgage agents (and all businesses and organizations). It appears when potential clients search for a mortgage agent, and displays your information, like business info, contact details, reviews and more.
Your business location is pinpointed on Google Maps, making it easy for potential customers to find you. It’s an essential tool for mortgage agents, and it can be found it’s a prominent online presence on Google and is particularly useful for local businesses. Here are the key features and functions of a Google Business Profile.
Mortgage agents, like many other businesses, can benefit from having a Google Business Profile page for several reasons:
- Online Visibility: A Google Business Profile page allows mortgage agents to establish an online presence, making it easier for potential clients to find them when searching on Google. This increased visibility can help attract new customers and build credibility.
- Local Search: Many people search for local services, including mortgage agents, using Google. Having a Google Business Profile helps your business appear in local search results, which is essential for attracting clients in your area.
- Information Accessibility: Your Google Business Profile page provides essential information about your mortgage business, such as your address, phone number, hours of operation, and website. This makes it convenient for potential clients to find and contact you.
- Reviews and Ratings: Clients can leave reviews and ratings on your Google Business Profile, which can be a powerful marketing tool. Positive reviews can help build trust with potential clients, while negative reviews can provide insight into areas for improvement.
- Photos and Images: You can showcase your office, team, and any related images on your Google Business Profile, giving potential clients a glimpse of your business and creating a more personal connection.
- Insights and Analytics: Google Business Profile provides valuable insights and analytics, such as how many people view your profile, request directions to your location, or visit your website. This data can help you understand customer behavior and adjust your marketing strategy accordingly.
- Google Maps Integration: Your business location is integrated with Google Maps, making it easy for clients to find your office, especially if they’re visiting in person.
- Customer Engagement: You can post updates, events, and promotions directly on your Google Business Profile, allowing you to engage with both current and potential clients.
- Trust and Credibility: Having an official Google Business Profile page can enhance your business’s trust and credibility. It shows that your business is legitimate and actively managed.
- Mobile Compatibility: Many people use mobile devices to search for businesses. Google Business Profiles are mobile-friendly, ensuring that clients can access your information easily on smartphones and tablets.
Google Business Profile : DIY or have a professional do it for you?
You can definitely create a GBP for FREE if you want to.
But like most things, there are ways to optimize a Google Business Profile page in terms of the type of content, categories you choose, and differentiating from your competitors, that can help it perform better, increase it’s visibility, and have a better chance of bring you more clients.
If you want to take advantage of these types of optimizations, then let our experts create your Google Business Profile page for you. It cost effective, done right, and can start working for you right away!
